|
|
"My company has a Web site and my listings are on MLS. I'm all set."
|
|
"People reach my site through my ads and business card. I'm all set."
|
|
"I'm too busy getting new listings and selling. No time to even get all set."
|
Do you sell real estate? You're in danger if...
- you depend on your parent company
- you think your brochure site is enough
- you haven't even had the time to build your own site.
Do this search for "real estate" at Google (click here, opens new window).
You'll see that Google finds hundreds of millions of pages...
Real estate is hot online. And someone is going to own your region... soon! Who?
A Site Build It! owner. More on that later. First, do another search at Google...
Search for your particular town followed by the word "home" or "homes" or "real estate."
These are the kinds of searches that typical surfers are entering.
For example, the search on the right for "hudson quebec home" turns up
four sites amongst the top 10 worth mentioning. One is a Site Build It! ("SBI!") site
(done by a seller, not even an agent!) and three are articles about SBI!.
Do the search now for your town. Are you being found?
If not, you are lost... lost in cyberspace.
And The World Is Moving Past You... Fast
Your job as a real estate agent is to add value. Make it easy for
seller and buyer to meet and get the deal done.
Terminology Various parts of the world use different terms in real estate.
For example, "seller" is "vendor" in the UK. And "purchaser" is
used in some areas instead of "buyer" (who may also be an
"investor"). We'll use "buyer."
Realtors are stampeding online. Most are doing it wrong, so far. You must become the "go-to" person
for your area... the resource that sellers and buyers find when they
search for your town or village or region.
Someone is going to own your "territory" online. Make that person you.
No time? Unless you are retiring in the next two years,
you don't have time not to build a Web site.
And here is the single most important fact you will read today...
A Web site is not enough. Do it right -- build a Web site that works!
How? Simple...
Do online what you already know and do so well offline...
Romance your town. Romance the houses you sell.
Make people fall in love with you and your city or town.
Become the person with whom sellers want to list,
and from whom buyers choose to buy.
Here's how the Web can work if you "do it right"...
Three years ago, Alain (my husband) and I moved to northwest Arkansas
to sell real estate. And, we didn't know a soul when we moved here.
Most real estate agents who have been in the biz for years and are
successful will tell you it's all about word of mouth and having
contacts. There's a lot of truth in that and it certainly wasn't in
our favor when we started out.
I mention this because it makes our success story all the more
amazing and SBI! has been a huge part of that. How huge? Well, Alain
switched real estate jobs in April of 2004 and started working for a
home builder. In 2005 he was given his own subdivision to sell. Of
the 60 houses he sold in 2005, 18 were directly attributable to the
SBI! site --that's 30%!
We've had people who were moving here from out of state contact us
from the Web site and they never talked to another agent. By the time
they got here, they were ready to buy from us.
We've had investors
from California (3 different ones) who have done multiple
transactions with us -- in some cases buying houses sight unseen. None
of them would have ever known about us except for the Web site.
Gale Henrard
www.relocate-northwest-arkansas.com
The power of the Internet is obvious in the case of Gale and Alain (above).
18 sales in a year? Starting from scratch as new agents?
Total shut-out of other agents?
Houses bought "sight unseen"?
Unheard of. But that is how SBI! sites work.
|
Whether the market is hot or cold, you want people to think about you when it's time to buy or sell a home. Talk to one of our experts and discover how SBI! can build name recognition and client trust.
Don't have time with open houses, new listings, and showing houses to build a Web site? Let SiteSell Services take care of everything for you. E-mail or call us and ask for more details. |
|
Provide Value To Generate Warm Leads And New Listings
Corporate real estate sites are cold and factual. Buyers become numb to all the details. Differentiate yourself from the large real estate sites with a unique, personal touch.
Do it right. Tell stories. Romance. Gain trust.
Do it all in a way that "gets found" (naturally, without costing you
a penny of advertising) at Google and the other major Search Engines.
Do it right, with SBI!. Your SBI! site does more than just put you in the "lead for leads."
It gives you a huge headstart on locking in new listings.
How?
Your particular territory is a special niche, with unique and special aspects.
Market it accordingly. Take your visitors on a one-of-a-kind tour.
You have the inside knowledge people seek when relocating to a new area...
Not A Realtor?
Build a Web site about a town/city/island that you know and love.
Refer interested visitors to your "insider source" -- a qualified trustworthy realtor! Learn more about how to earn referral income.
Then diversify your income with other monetization efforts related to your theme (i.e., Google AdSense, affiliate programs, etc.)
See "Related Examples" below.
- schools
- parks
- events
- history
- family oriented districts
- neighborhood dynamics
- future development, etc.
Share (don't sell!) through your Web site and become the local expert on your area!
Take it a step further and PREsell your visitors by telling stories. Stories about the homes, about the town. Stories that make YOUR listings stand out.
Buying a house is an emotional process. People aren't buying a loaf of bread.
They buy a lifestyle. They buy into their dreams.
Why Aren't All Realtors Using This Approach?
The concept of using a "theme-based content site" to generate leads is new to most real estate agents. Those who use it soon
control their region.
Too Busy?
Maybe you are. Selling real estate takes a lot of time and effort.
No problem! Just let our highly qualified SiteSell Services Specialists do it for you.
To succeed online, you must understand how people use the Net.
Buyers don't come online to seek you out. They want information.
Deliver the information they want and they'll come to trust, even like you.
This connection becomes as strong as if you had spent weeks personally talking
with them. Except, you do it via your Web site...
24 x 7
After that, whom would they want to deal with other than you? No one! The sale is almost a "no-brainer."
A Quick Look At The Process
The C T P M process takes time and commitment, two factors which stop many in their tracks. Most people require immediate gratification.
And that's good -- for you.
Carve out your own virtual piece of real estate now. Build an insurmountable lead and own your territory. While your competitors do the usual offline marketing
and flounder online, you will soon attract serious buyers and sellers.
You Don't Need A Computer Science PhD To Succeed Online
Site Build It! (SBI!) provides all the tools you need to build a professional, popular, and profitable Web site. An all-in-one site building-hosting-and-marketing system, SBI! frees you up to concentrate on your business, your clients, rather than struggling with the technical aspects of building a Web site (HTML, FTP, CGI, SEO, etc.).
The SBI! tools, combined with your knowledge and motivation, empower you.
Build a site that gets results!
Do it before your competition does.
62% of SBI! sites rank within the top 3% of sites on the Web. Use SBI! to be the
one who owns your town, city, or region.
Simply follow the proven process and "just do it." Take the SBI! Quick Tour to see how SBI! makes it so do-able.
A WIN-WIN-WIN Strategy
A theme-based content site benefits all three parties involved (i.e., the home seller, the real estate agent, and the prospective home buyer)...
1) Enables the seller or home owner to...
- differentiate his/her property from typical MLS listings
- attract more serious buyers
- "add value" to the property and command a premium price.
2) Enables the real estate agent to...
- create distinct positioning for each property and attract diverse groups of potential buyers
- help prospective home buyers articulate what they want in a home (as you know, there are home buyers who don't know exactly what they want until they see it)
- establish a connection with buyers -- stories provide more "talking points" about the property, which increases your credibility
- build a profitable long-term relationship with buyers
- communicate with several potential buyers simultaneously
- maximize Conversion Rates and increase sales commissions.
3) Enables the home buyer to...
- identify the property that best matches her/his needs and the lifestyle s/he wants
- probe deeper into the various aspects of the property (i.e., history, special features, conveniences)
- visualize the family living in the house and adjusting to the community
- make more intelligent decisions about the purchase
- avoid buyer's remorse and feel good about buying the property.
See how nicely you fit, right in the middle where you belong? It only
happens if you provide the kind of value that both seller and buyer
seek online.
Generate Leads In Your Local Market
Use your SBI! Web site to both land new listings and to connect with serious qualified buyers. The process is simple, natural, and powerful...
After those people find your site, the relevant and quality content PREsells your services. And you're only a quick phone call or e-mail away!
1) Generate targeted traffic through your content -- SBI! not only
shows you how, it gives you all the tools to do it. Result?
Targeted visitors, interested in learning more.
2) Build your "brand of one" by overdelivering
high quality information about your area.
3) Those visitors are now warm friends. Home seekers are ready to
call you or fill in a contact form. Sellers choose you to sell their house.
4) You're the key. Buyer + Seller + Value = Sale. You simply must position yourself
now to be the key tomorrow. Or be passed by.
Patience and time invested now can leverage your long-term results several-fold. (Too busy? Click here.) By the time others realize how it's done, you will have a commanding lead... an advertising vehicle you can put on auto-pilot.
Bottom Line?
Own Your Business By Owning Your Traffic.
You Connect Buyers And Sellers.
Write your own ticket. Depend on no one, not even MLS, or your corporate connection.
SBI! is the ultimate system of tools for gaining exposure online and building a dedicated clientele.
Try it and see for yourself. Take SBI! home for a "No Risk Test Drive."
Using SBI! is the best way to experience its power and depth... AT NO RISK.
You'll soon have a site that attracts warm and willing-to-buy visitors...
YOUR visitors. And then... YOUR clients.
You have a future to gain, a past (i.e., knowledge) to convert into income,
and absolutely nothing to lose.
SBI! sites succeed.
And we prove it.
SiteSell is the only company in the world that proves success.
Other companies would, of course, if they could. But 99% of their small business sites fail.
You cannot afford to lose a year of your life and thousands of dollars, which is what failure costs.
With SBI!, you'll soon have a site that attracts warm and willing-to-buy visitors...
YOUR visitors. And then... YOUR clients.
You have a future to gain, a past (i.e., knowledge) to convert into income,
and absolutely nothing to lose...
|